Rakesh has 16 years of combined international experience working across brand strategy, advertising, marketing and sales in New York, Boston and Bangalore. Prior to founding Crosspollen he worked at global brand and design consultancy Landor Associates as well as advertising powerhouse JWT. He has defined, created and delivered branding and communications programs for clients including 3M, GE, CP Foods, Essel Propack, Avantha, Taj Hotels, Pepsico, Bosch, Dockers, EMC, Turner Construction, Verizon and The WPP Group. His experience spans brand identity, brand positioning, brand architecture, brand engagement, digital branding, naming and tagline development, customer segmentation, competitive analysis, market research, advertising and 360 degree communications. He has also worked on the client side in marketing, product management and sales roles.
Rakesh graduated with an MBA from the globally ranked business school, INSEAD, where he focused on marketing, business strategy and entrepreneurship. During his time there, he was both a scholarship recipient, as well as an exchange scholar at the Wharton School, University of Pennsylvania. He also holds a BBA from the University of Massachusetts, Amherst.
Rakesh speaks fluent English and Hindi and conversational French. His personal interests include eastern philosophy, song-writing and cricket.
Damodharan has 15 years of combined creative and design led experience and has worked on a wide variety of engagements with deep focus on design and concept development including brand identity programs, advertising, marketing communications, collateral design, packaging design, exhibit graphics and online design.
In the past he headed branding and design at Sebastian & Sons, worked in advertising boutique hot-shop Teracubed as well handled all advertising requirements across India for India International Travel Mart.
Some of the clients he has helped with branding and design challenges include: Microsoft, APC, CP Foods, 3M, GE, Infosys, Essel Propack, The Global Green Company, GMR Group, Jain Group of Institutions, Zerodha, St. Johns Research Institute, Emmaus Swiss Hospital & School, Sweet Chariot and Orange County.
Apart from his passion of being in the business of branding and communication, he is equally enthusiastic about travel and photography which he believes broaden one’s view of the world.
Shefali has 22 years of combined experience in public relations and corporate marketing, having held leadership roles across a variety of sectors. She has led various successful PR campaigns across industries, verticals and issues including Government, Public Policy, Information Technology, FMCG and Healthcare.
Shefali started her career with Ogilvy & Mather as a PR Consultant, where she was recognized as a star performer by their India management team. At Weber Shandwick, she was accorded the Asia-Pacific leadership award for a visionary shift in top-line, which led to sustained momentum in the company’s business endeavours. Shefali also played a key marketing role at Diageo-United Spirits, one of the world’s leading alcobev manufacturers and marketers.
Shefali graduated with a Bachelor’s degree in Economics from Delhi University and has also earned a Diploma in Mass Communications. She is the proud recipient of a MBA, which has further helped develop her business acumen. Shefali’s interests include travelling, reading, current affairs and serving as a “conversation kick-starter”.
Smruti has three years of experience in the media industry, handling marketing and sales for clients across the country. Prior to joining Crosspollen, she worked at Sakal Media Group and Fomento Media, where she developed a keen interest in digital marketing and social media, leading to her pursuing a course in digital marketing from eMarket Education, Bangalore.
Smruti graduated with an MBA from Sri Sri Institute of Management Studies, Goa, specializing in the field of Marketing. Originally from Bangalore and raised in Goa, Smruti is ‘penta-lingual’ with the ability to speak five languages – English, Hindi, Kannada, Konkani and Marathi. When not plotting new digital strategies for clients, Smruti enjoys cooking, travelling and music.
Arjun’s first love and career focus is digital marketing with a focus on brand community management. Prior to joining Crosspollen, Arjun actively contributed to the digital presence of several small and medium size enterprises, through independent consulting initiatives. Arjun constantly keeps abreast of the latest digital marketing trends and tools and if you can’t find him in person, you will definitely find him online reading up on and contributing to digital and social media blogs.
Arjun holds a degree from Visweswaraya Technological University, Belgaum, where he pursued a degree in Computer Science and Engineering. Although Malayalam is his mother tongue, he is fluent in English and Hindi.
Arjun’s interests include music, travel, trekking, tennis and exploring the physical and digital universes.
Vivek has over 3 years of experience within the branding and advertising domains, including roles such as account management and copy writing. This rich experience has helped him achieve an unusual balance of left and right-brained thinking. His love for duality extends to the fact that he embraces the ideals of Art+Copy thus contributing in holistic creative ways, including that of content generation and graphic design.
Prior to joining Crosspollen, Vivek worked at RK Swamy BBDO, The Other Side and Black Coffee Advertising where he contributed to several notable clients including Sobha Developers, Canara Bank, ACT Fibernet and Sasken Communication Technologies.
Vivek holds a Bachelors in Business Management with a specialization in Marketing from Christ University, Bangalore, and is linguistically able in English, Hindi and Malayalam. His other interests include playing the sitar, travelling, cooking and sketching.
Joseph has over 25 years of experience in various administrative roles with a host of organizations across India. A Bachelor of Commerce graduate from the prestigious Delhi University, he worked at several companies including BKP Media Vision, Jaipur Development Authority, Nitesh Estates and Serve & Volley, before joining Crosspollen.
The man for any hour, multi-tasking and troubleshooting are Joseph’s fortes. These skills make him an effective handler of general administrative duties, office and building management and inter-departmental coordination. Joseph speaks English, Hindi, Kannada and Tamil, and likes spending his free time watching movies, listening to music or with his family.