We researched the world of online trading and the prevalent branding practices in use before going on to create a distinct name by fusing the English word ‘Zero’ and the Sanskrit word ‘Rodha’ meaning barrier. We decided on ‘The Free Trade Zone’ as the tagline as it conveys the brand’s primary differentiator of brokerage-free trading in clever fashion. We created a logo comprised of a zero set in block format and stylistically cropped to create the impression of an upward pointing arrow, indicative of the trajectory of success investors can expect trading via Zerodha. Next we created the entire consumer experience for the brand by conceptualizing, designing and developing the website. Our work extended to developing key collateral and communications including business cards, envelopes, letterheads, direct mailers, outdoor advertising and much more to increase brand visibility and presence.