Vokga Foods
RESEARCH. Stakeholder Interviews. Brand & Business Audit. Competitive Analysis. IDENTITY. Logo Design. Stationery.
Background
Vokga Foods was established with a vision to be a leading fresh produce grower, and food and beverage manufacturer. With a commitment to provide customers with the highest quality and convenience, the company’s products range from hand-picked fresh farm produce grown as per international standards, dairy products, as well as food and beverage products.
Challenge
In order to launch, Vokga Foods required a corporate brand identity. The logo unit needed to be peppy and youthful in order to be memorable in an increasingly crowded category.
Action
We created a brand mark consisting of a fruit-shaped unit with the letter ‘V’ representing Vokga foods in the negative space. Orange was used as the primary colour for the logo design unit, to reflect the energy of the brand promise summed up as “Relish Life”, with a grey word mark to provide visual relief and balance.
Result
Vokga Foods launched successfully in 2014, and now sells in 150+ outlets in South India. The company has rapidly increased its product mix by introducing two sub-brands Ninsar – a range of fresh produce, and Sparkles –packed pomegranate arils.