We conducted an audit of beverage manufacturers to learn about corporate level naming conventions in the industry. We coined the name Unibev from the words ‘Universal’ and ‘Beverages’. The visual identity was crafted in the style of a stylized wordmark using a straight and elegant font, set in a maroon colour, with a grappa glass in the negative space in the letter ‘U’. Next we developed a corporate identity kit consisting of business cards, envelopes and letterheads. As the final step, all brand elements were captured and set into comprehensive corporate brand guidelines.