The Pasta Bowl Company

RESEARCH. Brand & Business Audit. IDENTITY. Logo Design. Stationery. PACKAGING. Takeaway Concepts. EXPRESSION. Brand Collateral. DIGITAL. Web Design & Build.


Background

The Pasta Bowl Company is an award-winning Italian restaurant located in Gurgaon, Haryana. It is a haven for authentic, freshly prepared Sicilian inspired cuisine that believes serving up healthy, wholesome, and flavorful culinary preparations that delight the senses.

Challenge

Prior to opening its doors, The Pasta Bowl Company needed a world-class brand identity to match its level of food and service excellence supported by a variety of brand and marketing collateral to position itself as a premium Italian food restaurant.

The Pasta Bowl Company
The Pasta Bowl Company Website Design
The Pasta Bowl Company Logo Design

Action

Keeping The Pasta Bowl Company’s lofty standards of excellence in mind, we created a timeless brandmark in the shape of a bowl crafted with a string of pasta. Next, we designed and developed a multitude of brand and marketing assets including visiting cards, letterheads, envelopes, an invoice book, menu designs, packaging concepts, staff uniforms, and a delightful website.

Result

Today The Pasta Bowl Company is a landmark when it comes to authentic Italian cuisine, having earned national acclaim and several culinary awards. Most importantly, it is well-loved by its customers who keep coming back for more. Last we heard, the Italian Consulate General to India personally invited the restaurant’s Master Chef to Sicily, to serve up The Pasta Bowl Company’s gastronomic delights to locals there.