For more than a decade, Zeroin Limited, in partnership with EMDI Institute of Media and Communication, offered students the opportunity to earn degrees in Event Management, Advertising, Public Relations and Journalism. With a 100% industry-based faculty and 100% job placement rate, the joint venture worked well.

With changing times and new market opportunities, Zeroin made the strategic decision to expand its curriculum by adding courses including Disk Jockeying and even an MBA. As these were not part of EMDI’s traditional offerings, the partnership dissolved, giving way for the need for a new go-to-market brand for Zeroin.

We kicked-off with a category audit and discovered that internationally based schools in a similar space were unafraid to stand out in what is a predominantly conservative branding arena across the education segment. Armed with the vision to develop a bold and vibrant branding platform that would be visually and verbally evocative, we created the core positioning idea “School of New.” This was followed by crafting the new name “team.i” an acronym for The Event and Media Institute. Our engagement went on to encompass design and development of several brand assets including team.i’s brand identity, brand voice, flyers, brochures, a prospectus, website, and social media post designs. All our work was summarized in detailed brand guidelines for the client.

The birthing of a highly differentiated brand enshrining new-age career choices, brought to life through our rebranding work for team.i was a resounding success. The brand successfully transitioned to an exciting new name and identity, with student enrolments doubling in a year after the rebrand.