GE Industrial Solutions, a heritage brand, was founded in Atlanta, Georgia with the mission to design, sell, and maintain electrical solutions for businesses and utility companies. Its key product offerings included circuit breakers, switchgear, and power supply equipment. The business was acquired by ABB Group in 2017, continuing its legacy of electrification.

Our client wanted to design and print a large-format wall calendar to circulate among a multitude of stakeholders. The key requirement was to showcase its leadership position in the power and electrical equipment segment, leveraging on its exceptional technological prowess and wide-ranging portfolio of industrial solutions.

We kicked off the initiative by understanding the vast set of products and solutions that GE Industrial offered. The company’s global brand positioning was captured in its tagline, “Leading the Future of Electrification.” Utilizing this as our core inspiration, we went about designing a 12-page calendar showcasing the company’s products and solutions. Each page incorporated compelling product photography and snippets of GE Industrial’s success stories along with a uniform design aesthetic. We also supervised end-to-end logistics including printing, packaging, and mailing for the calendar.

Over 8,000 calendars were printed and sent to dedicated employees, valued clients and reliable distributors. It adorned office spaces, conference rooms, and homes, serving as a daily reminder of GE Industrial’s commitment to excellence. A meaningful brand asset for the entire year, the wall calendar strengthened brand engagement and reinforced trust and loyalty.