Due to the time-sensitive nature of the project and the sheer number of deliverables, our team worked hand-in-hand with the CP Foods Marketing team to create and deliver the entire program on-time and on-budget. Indian Olympian boxer and Bronze Medal winner at the 2012 Games – MC Mary Kom was roped in as brand ambassador, quickly helping associate the brand as one that satisfies the daily protein needs of consumers. Key highlights included pouch-packaging designs for over 30 products, brand brochures, in-store retail displays, an interactive website where consumers could get information about the company and its product-line ,converse with CP chefs and get recipe ideas, as well as a launch television commercial featuring MC Mary Kom.
The CP Foods launch was a stellar success and the brand has already created a strong impression in the marketplace. The company’s distribution network has been expanding quickly and consumers are trialing new products at a rapid clip. The agency team was specially appreciated by CP Foods’ global senior management who were extremely impressed with the quality of the branding program.