Brainstorm Consulting operates student examination preparation centres for standardized tests such as the GMAT, GRE, SAT and TOEFL. It also serves as a higher education placement institute with several centres in South India, which have assisted Indian students secure admissions in universities across the world including the USA, UK, Europe and Australia.

To create a timeless, premium, and ‘smart’ brandmark that projected a highly differentiated world-class image to prospective students, parents and educators by conveying a strong idea visually, followed up by marketing collateral including a corporate identity kit, emailers, course dockets and more.

We conducted a flash audit of the category to understand how global and Indian market players such as Kaplan, Barron’s and ETS secure brand leadership using their brand equity as an asset to attract students. Combined with our thinking of what an iconic identity should entail this led us to create a breakthrough mark that epitomizes the brand vision of “thought, travel and teaching”. As the next step, we designed a collateral system which was brought to life through stationery, leaflets, posters, CD covers and the like, which imbibed the brand’s vision to clearly highlight their offerings and services.

With greater meaning and an ability to stand out in the crowd, the Brainstorm brand stood out better from the crowd, resulting in the opening of 3 more test preparation centres, strong testimony to the successful creation and projection of the brand.